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UTM Link Builder

Easily add campaign parameters to URLs so you can track custom campaigns in Google Analytics.

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🔒 Secure: URLs are compiled entirely in your browser with zero server logging.
Quick Guide

Accurate Traffic Attribution for Marketing Campaigns

UTM (Urgent Tracker Module) parameters are tags added to the end of website URLs to track campaign traffic sources in analytics tools like Google Analytics.

Using UTM parameters allows you to precisely attribute site traffic to individual newsletter links, social posts, or search ads, helping you focus marketing budgets on high-performing channels.

Link Builder Capabilities

  • •Form-based link creation.
  • •Real-time URL parameter assembly and encoding.
  • •Includes standard source, medium, campaign, content, and term properties.
  • •Copy links to clipboard with one click.

How to Build a UTM Link

  1. 1Enter your site's base URL destination.
  2. 2Define your traffic Source (e.g. newsletter) and Medium (e.g. email).
  3. 3Add a Campaign Name to group metrics.
  4. 4Copy the compiled URL and use it in your marketing campaigns.

UTM Parameter Rules

  • •Avoid spaces inside parameters (use hyphens instead).
  • •Maintain lower-case casing; Google Analytics treats 'Email' and 'email' as separate mediums.
  • •Make sure to set up canonical tags on the destination pages.

Frequently Asked Questions

The Base URL, Campaign Source (utm_source), and Campaign Medium (utm_medium) are required parameters. Casing should remain consistent.
No, search engines ignore query parameters like UTM tags for indexation. Use canonical tags to prevent duplicate indexing.

No, search engines ignore query parameters like UTM tags for indexation. Use canonical tags to prevent duplicate indexing.

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